Courtesy Campaign fears party aggression will kill election debate

5-point courtesy guide issued for parties and candidates

As campaigning hots up for the UK’s 7 May 2015 general election, the National Campaign for Courtesy has issued a 5-point General Election Courtesy Guide for all political parties and election candidates.

Politicians topped the table in the Campaign’s 2014 ‘Diminished Trust’ poll and the charity has previously sought to improve behaviour at Prime Minister’s Questions. With the prospect of a month of insults during election campaigning, it hopes the Courtesy Guide will encourage candidates to focus more on policies.

“We created and issued the guide in response to fears that this election will be fought with insults and abuse rather than logical argument about policies and demonstration of candidates’ suitability for office,” explained Robert Zarywacz of the National Campaign for Courtesy.

“The Electoral Commission’s Guidance for Candidates and Agents says they must make sure their ‘supporters are courteous when dealing with other candidates and their supporters’ and that they must not ‘knowingly make a false statement about the personal character of another candidate’.

“However, we see from Prime Minister’s Questions, in the press and on social media that policies are often forgotten under a barrage of insults when they are what matter most to the UK’s population. And in our own 2014 ‘Diminished Trust’ poll, politicians topped the table of those in whom respondents had lost trust.”

5-point General Election Courtesy Guide

The 5 points of the National Campaign for Courtesy’s General Election Courtesy Guide are:

  1. Campaign on your policies, why you believe they are necessary and how they will benefit constituents.
  2. Highlight the qualities that you believe will make you a suitable representative of your constituents.
  3. Do not make personal attacks on your opponents or abuse anyone with differing views.
  4. Do criticise opponents’ policies using facts and logic to argue your case.
  5. Campaign vigorously and enthusiastically and with courtesy at all times.

The National Campaign for Courtesy does not believe the five points will stifle debate.

“Election campaigns need to be energetic and exciting to attract more people to participate in the political process,” continues Robert Zarywacz.

“They are an opportunity for candidates to stimulate debate so that we all examine the issues, open up our minds to change and use reliable information to decide which policies and candidates will be most effective.

“If televised debates go ahead, we hope these guidelines will help to make them informative and useful rather than a spectacle that distracts viewers from the important task of electing an effective government.

“By observing our five guidelines and campaigning courteously, candidates can demonstrate their political vision and leadership qualities to the electorate.”

See full details of this initiative and all National Campaign for Courtesy activities at

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Robert Zarywacz
Mobile: 07971 176044

Peter Foot
National Campaign for Courtesy
Tel: 020 8330 3707

National Campaign for Courtesy

The National Campaign for Courtesy stands for:

  • Good Manners
  • Respect for self and others
  • Courtesy for all
  • Rejection of anti-social behaviour

Launched in 1986, the National Campaign for Courtesy is a registered charity number 328296 and a not-for-profit organisation that has a loyal membership base including a network of volunteer regional representatives who work to:

  • grow numbers
  • recognise exceptional examples of politeness through presenting certificates and awards on behalf of the Campaign
  • undertake media interviews commenting on topical courtesy-related happenings
  • meet to discuss ways to promote the Campaign’s values
  • produce a regular magazine for members.

Any individual or organisation can join the Campaign to support its work.